Dr Siouxsie Wiles took time out from her incredibly busy life to highlight GCF’s ‘Its About Time’ pancreatic awareness campaign. In her article on Stuff.co.nz, Dr Wiles said that;
“Pancreatic cancer has the lowest survival rate amongst all major cancers. Around the world, and here in Aotearoa New Zealand, pancreatic cancer is the only major cancer with a single-digit survival rate.

A heart-breaking 92 per cent of pancreatic cancer patients die within five years of being diagnosed. Each year, more than 560 people in New Zealand are diagnosed with pancreatic cancer. Worryingly, rates here are rising.
Sadly, the cause of the majority of pancreatic cancer cases remains a mystery and there is currently no way to screen for it.
The Gut Cancer Foundation is on a mission to increase survival rates, life expectancy and quality of life for gut cancer patients in New Zealand. As well as supporting patients, the foundation raises funds to provide fellowships for researchers and to help run clinical trials of new treatments.”
We are grateful to Dr Wiles for highlighting this vital issue.

Read the full article here.

Gut Cancer Foundation Executive Officer, Liam Willis, spoke with Mike Hosking about the GCF’s support of the MASTERPLAN clinical trial and what it could mean for New Zealanders with pancreatic cancer:

Listen here now.

Thursday, November 19th was World Pancreatic Cancer Day which saw people and buildings around New Zealand ‘Purple It Up’ in support of pancreatic cancer awareness.

New Zealanders around the country donned their purple t-shirts, and landmarks such as the Otago University clocktower (Dunedin), The Civic Theatre (Auckland), The Ferrier Fountains (Christchurch) and the Redwood Forest Treewalk (Rotorua) shone purple in support of GCF’s ‘Its About Time’ campaign.

GCF Executive Officer, Liam Willis, was delighted with the response to the campaign. “We’ve seen fantastic coverage of the campaign in the mainstream media and extensive reach and interaction through our social media campaign.¬†As well as highlighting the need for increased funding of research, the purpose of running this campaign was to make people aware of the symptoms and be vigilant with their health to prevent instances of pancreatic cancer. Seeing New Zeland turn purple in this way, coupled with the extensive media coverage will serve to get this vital message across”.

For more information on the ‘It’s About Time’ campaign, you can visit the Pancreatic Cancer Awareness Campaign website.