This March, the Gut Cancer Foundation (GCF) is addressing these statistics by asking New Zealand to ‘GIVE IT UP’ for gut cancers. Kiwis around the country are being asked to give up alcohol, sugar or the sofa for the month of March with the aim of fundraising to help researchers find new ways to detect, treat and beat these cancers

But the GIVE IT UP campaign is about more than just raising funds for research, as important as that is. Executive Officer, Liam Willis, says, “Research has shown that obesity and excessive alcohol consumption are two factors which greatly increase the risk of developing a gut cancer. Research also suggests regular exercise could help reduce the chances of developing these diseases. Asking New Zealanders to raise money for research, whilst helping to reduce their own risks makes perfect sense.”

Anyone taking part in the GIVE IT UP challenge will be supported with tips and advice from the team at 4 Wheels of Health, the science based 4-week health education course created by acclaimed Kiwi chef Simon Gault and Metabolic Nutritionist, Sean Robertson.

“Gut health is one of the most fascinating and implicative areas of our health. This is your engine, and with a well-functioning engine comes a well-functioning vehicle”, said Robertson. “Spreading the message of why gut health is so important for our physical and mental wellbeing is part of why we do what we do, and why we are excited to partner with GCF and the GIVE IT UP challenge.”

If you are interested in signing up to ‘GIVE IT UP’ for gut cancer all the information you need is on https://www.giveitup.nz/